CREATING THE ZEN57 BRAND FROM SCRATCH

COLLABORATORS

Mark Froelich Dev

ROLE

Creative Director

Sam Balooch, founder of ZEN57, developed a revolutionary neuro-movement system designed to train the nervous system. I was brought in to translate that system into a cohesive brand, creating the logo, visual identity, and website from the ground up.

The brand identity needed to reflect the system’s roots in yoga, meditation, Tai Chi, and other practices, while still communicating with a modern audience seeking innovation and authority in the space.

BRAND

Along with creating the logo, I built a system designed to support education, movement, and presence.

Key elements included:

  • A logo that feels rooted in tradition, and speaks to the mind-body connection.

  • A typeface that blends ancient calligraphic influences with contemporary design.

  • A muted, natural color palette that feels grounded and calm.

The system was intentionally minimal so the experience, not the visuals, remains central.

A class of people outdoors making Zen poses with overlay of the Zen 57 logo in different lockups.
Workout accessories including a black yoga mat, two black dumbells, and two black foam balance pads, with ZEN57 branding on an orange background.
The founder of Zen57, Sam Balooch, practicing yoga sits cross-legged on a mat, against a plain gray wall with a large circular Zen57 logo above him.
A digital branding guide for ZEN57, featuring a black and white color scheme, logo design, typography, and elements related to strength, fire, wind, and water, with sections on brand messaging, core elements, background images, and visual identity references.

WEBSITE

I led the website design from a creative and structural standpoint, working closely with a developer to translate the brand system into a functional web experience.

My responsibilities included:

  • Infusing brand messaging that educates potential customers on the benefits of the ZEN57 system.

  • Designing a website that functions both as a conversion tool and as the home for the system itself.

  • Handoff of the web design to a developer for execution, providing direction as needed.

Laptop and smartphone displaying Zen57 website with a person in yoga pose and workout information.
A sitemap layout for a fitness app, showing different screens including landing page, registration, login, profile, classes, equipment, and blog, arranged in columns.
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Meet Colin
Meet Colin