Baseball lifestyle 101 X New York Mets
ROLEArt Director / Graphic Designer
As part of a partnership between BL101 and the New York Mets, I designed a suite of branded graphics deployed across concourse signage throughout Citi Field, as well as the main digital marquee outside the stadium. I communicated directly with the New York Mets to ensure deliverables would smoothly go from artboard to the big screen.
Seeing the work at that scale—in one of New York's most recognized stadiums—was a fantastic reminder that great design can reach stadiums full of people.
In-Stadium Signage
Four branded signs placed throughout Citi Field, each designed to communicate the BL101 brand clearly and efficiently to a high-traffic audience.
Built around our tagline—It's more than a game, it's a lifestyle.
CITI FIELD MARQUEE
The BL101 brand on the main digital marquee outside Citi Field—designed to hit at a glance, at scale, in one of New York's most iconic settings. Side by side with Citi, Toyota, and Goya, it more than held its own.
