CREATING A LOGO FOR A NEW YORK HERO

COLLABORATORS

David Matranga Agent

Anthony DeLucia Artist

ROLE

Logo Designer

Aaron Judge is one of the most recognizable athletes in professional baseball, and his personal brand extends far beyond the field. This project focused on creating a distinctive personal mark built from his initials and number, designed to represent him consistently across equipment, apparel, and media.

The goal was to develop a logo that felt powerful, timeless, and independent from team-specific branding, allowing the identity to grow with him throughout his career.

LOGO

Through creating this logo, I established a flexible identity system designed to adapt across equipment, apparel, and digital platforms.

Key elements included:

  • A monogram built from Aaron Judge’s initials, creating a distinctive and recognizable personal symbol.

  • A responsive logo system that scales from a detailed primary mark to simplified variations for small or constrained applications.

  • Integration of the number 99 as a secondary element that can be included or removed depending on context.

  • A structure designed for longevity, ensuring the logo remains relevant even if team colors, affiliations, or branding environments change.

The system was designed to be sharp, adaptable, and capable of representing Judge consistently across all brand executions.

New York Yankees Aaron Judge in a pinstriped uniform and helmet, holding a bat ready to swing at an incoming pitch. The image features a large overlay logo with the letter A Jand the number 99.
Design sketches of a logo featuring the letters AJ with dark blue and gray color schemes, including a smaller circle logo, for Aaron Judge Logo Presentation.
New York Yankees Aaron Judge in a grey uniform with the number 99, wearing a helmet, about to swing a bat during a game. The background is filled with spectators, and a logo with the letters 'AJ' and the number '99' appears above him.
Instagram profile of thejudge44 with a blue verification badge, showing a logo with a stylized letter 'AJ' and number '99', followed by posts featuring New York Yankees Aaron Judge.
Compilation of Aaron Judge logo designs with a stylized AJ and 99 in various color schemes, presented in a grid pattern.
New York Yankees Aaron Judge in a USA team uniform holding a bat, wearing a USA cap and white batting gloves, and smiling at the camera. AJ99 logo featured on his batting glove wrist.

IN USE

The logo is used across Aaron Judge’s brand ecosystem, appearing on apparel, accessories, and equipment. It was also featured on the cover of MLB The Show 26, extending the mark into one of baseball’s most widely recognized gaming platforms.

The cover of video game MLB The Show 2026 featuring a collage of New York Yankees Aaron Judge, featuring his AJ99 logo throughout.
Close-up of New York Yankees Aaron Judge logo on a pair of gray and navy cleats, sitting on a bench, with black socks visible and a blurred background.
Close-up of New York Yankees Aaron Judge's cleats on the infield dirt, featuring AJ99 logo and blue and white pinstripes.
Laptop screen displaying an online store page featuring a pair ofNew York Yankees Aaron Judge autographed cleats, featuring his AJ99 logo. The page includes product details, price, and purchase options.
Zen57 >
Zen57 >
< Baseball Lifestyle 101
< Baseball Lifestyle 101
Meet Colin
Meet Colin