Art Direction / Identity Design / Print Design

BASEBALL LIFESTYLE 101

O V E R V I E W

Baseball Lifestyle 101 is a streetwear apparel company with deep roots in baseball culture. I’ve worked with them for years, serving in roles ranging from graphic designer to art director. My work has spanned a variety of projects including the creation of marketing materials (both print and digital) and designing signage for their first brick-and-mortar store.

D I G I T A L M A R K E T I N G

Baseball Lifestyle 101 releases weekly clothing drops, driving a high output of digital marketing materials. This includes social graphics, emails, web banners, and more to maintain brand momentum and engage customers. I've held both hands-on design and art director roles in the creation of these graphics over the years, requiring diverse skill sets to ensure timely delivery while maintaining a standard for high quality visuals.

S I G N A G E D E S I G N

As Baseball Lifestyle 101 expanded its in-store presence in major retailers like Dick’s Sporting Goods, Academy Sports + Outdoors, and Scheels, I played a key role in designing impactful retail displays that brought the brand to life. From signage and lightboxes to fabric displays and curtains, I crafted cohesive visuals, reflecting BL101’s brand identity and ensuring a seamless and engaging in-store experience for customers.

T R U C K D E S I G N

A favorite project of mine for Baseball Lifestyle 101 was designing a set of billboards for the sides of trucks that traveled around NYC, providing a fantastic advertising opportunity to reach a wide audience in a dynamic way. I was hands-on designing the creative from initial concept to final delivery of large format print files, ensuring we effectively captured attention and communicated the brand messaging.