Art Direction / Identity Design / Digital & Print Design
BASEBALL LIFESTYLE 101
O V E R V I E W
As Art Director at Baseball Lifestyle 101, I led the visual direction and creative execution for a fast-growing lifestyle apparel brand with over 1 million followers and weekly product releases. My role spanned brand development, marketing campaigns, packaging design, and retail design—ensuring consistent, engaging storytelling across digital and physical approaches.
Working at the intersection of streetwear culture and baseball fandom, I built systems to scale creative output while developing distinctive, memorable assets that helped drive brand recognition and sales across direct-to-consumer and national retail channels such as Dick’s Sporting Goods, Academy Sports + Outdoors, and Scheels, as well as some exciting partnerships with the New York Mets.
A P P L I E D S K I L L S
Multi-Platform Digital Design
Large-Format Print Design
Display & Environmental Graphics
Campaign Art Direction
Social, Email, and Web Graphic Design
Concept-to-Production File Prep
DIGITAL MARKETING
At Baseball Lifestyle 101, I led the creation of cohesive digital marketing assets to support the brand’s ongoing product collections. This included a wide range of deliverables such as email campaigns, social media graphics, web banners, and paid advertisements, all designed to reinforce brand identity and engage a loyal customer base.
Serving as both hands-on designer and art director, I was responsible for shaping the visual direction of weekly campaigns and maintaining a consistent, elevated standard across platforms. Each collection was treated as its own creative moment—requiring strategic thinking, visual storytelling, and a deep understanding of the brand’s voice and audience.
Digital Displays at Citi Field
As part of a brand partnership between Baseball Lifestyle 101 and the New York Mets, I led the design of branded displays featured throughout Citi Field extending the brand into a major league setting, reinforcing the brand’s cultural presence and deepening its connection to the baseball community.
Mobile Billboard Campaigns
To support national brand awareness for Baseball Lifestyle 101, I designed a series of large-format truck billboards that served as mobile advertising across the country. These branded vehicles traveled to high-traffic areas—including multiple Major League Baseball stadiums—creating a physical presence for the brand where fans naturally gathered.
Each design functioned as a moving billboard, showcasing specific products, Featured athletes, and key messaging. I led the creative from concept through final production, ensuring the visuals were bold, legible at a distance, and true to the brand’s voice.
