REintroducing THE brand behind the best coffee on long island

ROLE

Art Director / Graphic Designer

COLLABORATORS

Lydia Torrance Graphic Designer

Georgio's Coffee Roasters is built on a simple mission—source the world's finest coffee and reward the farmers behind it. A brand with that level of conviction needed a visual identity to match.

I led the redesign of how Georgio's presents itself across every medium: logo, brand guidelines, packaging, signage, and more.

IDENTITY

I reimagined the Georgio's logo to better reflect the brand's commitment to the sourcing the world’s finest coffee beans—refining existing design elements while introducing cohesive visual styles that elevated the brand across digital and print.

Some marketing pieces created during campaigns include seasonal stickers handed out in-store, and a series of illustrated doorways art directed for a social campaign built around Georgio's gift box offering, driving awareness of their delivery capability during key seasonal moments.

An white ceramic mug with a line drawing of a coffee machine, placed on a wood surface. The image also features a white logo with a spiral wave and the text "Georgio's."
Design showcasing Georgio's coffee brand with a smartphone displaying a photo of a coffee bean burlap bag and box, the Georgio's logo, and the tagline 'Coffee Without Equal,' along with a coffee mug featuring the same tagline, and the brand name repeated in different font styles.
A collection of stickers and stamps on a table, including a red heart with a cupid and arrow, a stamp with a red bow, a stamp with green leaves and white flowers labeled "Georgia's Coffee," and a circular logo with a ghost holding a coffee cup reading "Death Before Decaf" and "Georgia's Coffee Roasters."
Illustration of a wooden door with a wreath, surrounded by greenery and string lights, on an orange background. Text reads 'The gift of exceptional coffee.' and the Georgio's logo is at the bottom right.

Premium identity

Not all Georgio's coffee is the same—and the packaging needed to communicate that.

I designed a separate visual identity specifically for their limited-supply premium beans, used across marketing materials, premium coffee bags, and gift box sets. Establishing that distinction, paired with the higher quality product, helped justify a new price point by making the premium experience feel exactly that.

Three bags of Georgio's Coffee. From left to right: standard Ecuador Finca Bracamoros, premium Panama Hacienda Esmeralda, and an unknown dark roast. The text states 'The gift of exceptional coffee'.
Photos of different coffee products and packaging with handwritten notes on a scenic outdoor background.
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