Art Direction / Identity Design / Packaging Design
georgio’s coffee roasters
O V E R V I E W
The Georgio’s Coffee Roasters mission is to source the world’s finest coffee and reward the farmers for their efforts. A coffee brand that prides itself on the most excellent cup of coffee must have a visual identity that reflects that ambition. Through reimagining the logo, establishing brand guidelines, and overhauling packaging and signage, I led the effort behind the redesign of how Georgio’s portrays its brand in various mediums, including its overall visual identity and it’s premium packaging.
A P P L I E D S K I L L S
Brand Identity Design
Packaging Design
Visual Systems & Brand Guidelines
Premium Product Positioning
Identity Design
I reimagined Georgio’s Coffee Roasters’ logo to better reflect the brand’s commitment to quality and craft, and refined the brand’s existing design elements while introducing complementary visual styles that elevated its presence across digital and through print (for example, seasonal stickers to be handed out in store to customers).
I art directed a series of illustrations featuring unique doorways to highlight Georgio’s gift box offer, using the concept in a social campaign designed to bring awareness to the companies’ ability to deliver these boxes, driving seasonal interest.
Premium IDENTITY Design
To create a distinction between Georgio’s premium limited supply coffee beans from their standard coffee beans, I designed a new visual identity for premium coffee beans that were used in marketing materials, as well as in packaging (premium coffee bags and coffee box sets). Establishing this rebrand (in conjunction with the higher quality coffee beans) helped justify an increase in price point through creating a more high-end experience.
