Art Direction / Identity Design
GEORGIO’S COFFEE ROASTERS
O V E R V I E W
The Georgio’s Coffee Roasters mission is to source the world’s finest coffee and reward the farmers for their efforts. A coffee brand that prides itself on the most excellent cup of coffee must have a visual identity that reflects that ambition. Through reimagining the logo, establishing brand guidelines, and overhauling packaging and signage, I led the effort behind the redesign of how Georgio’s portrays its brand.
I D E N T I T Y D E S I G N
These are elements of a stylescape that I art directed and pitched to the owners of Georgio’s Coffee Roasters. It includes a reimagined logo, brand elements, and an overhauled visual identity that portrays the brand being as sophisticated and well traveled as the people behind the company really were. I also directed the creation of hand-drawn visuals for digital marketing campaign, as well as seasonal sticker designs to be handed out in store to customers.
P R E M I U M I D E N T I T Y
To create a distinction between Georgio’s premium limited supply coffee beans from their standard coffee beans, I designed a new visual identity for premium coffee beans that were used in marketing materials, as well as in packaging (premium coffee bags and coffee box sets). Establishing this rebrand (in conjunction with the higher quality coffee beans) helped justify an increase in price point through creating a more high-end experience.